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1600 North Stephenson Ave Iron Mountain , MI 49801 (906) 774-2189
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1600 North Stephenson Ave, Iron Mountain, MI 49801

An Eco-Friendly 2020 Toyota Prius Waits For You In Iron Mountain, MI

An Eco-Friendly 2020 Toyota Prius Waits For You In Iron Mountain, MI

Learn About All Available Trims With Help From Our Bergeron Toyota Professionals

Bergeron Toyota in Iron Mountain, Michigan, is excited to announce the arrival of the 2020 Prius! With nimble handling, high-tech amenities and active safety systems, this new car for sale is a ride the whole family can enjoy. Explore the available trims with help from our friendly Toyota sales professionals, make your way over from nearby Kingsford today.

The team member assisting you will ask a few questions about the amenities you deem important before introducing you to the vehicles that complement not only your wants and needs but your budget and lifestyle. Here at Bergeron Toyota, we offer a comprehensive purchase or lease process that includes trade-in assistance and financing help, so if it's time to explore your new car options, team up with our auto dealer!

The Modern Technologies You Crave

Need to make a call while on the road? Apple CarPlay® compatibility to the rescue! Or maybe your phone is running out of power? The available Qi-compatible wireless charging has you covered. Looking for pertinent driving information but are dealing with an unexpected downpour? The optional color Head-Up Display projects the information you need right on the windshield. Whatever situation you're faced with, the high-tech 2020 Toyota Prius is there to assist.

Step up to a vehicle that can be equipped with Intelligence Clearance Sonar with Intelligent Parking Assist, value your trade-in right here on our website. Our new and used car dealership will reward you for all the ways you have taken care of your vehicle over the years. You can then use the competitive value we offer you towards the purchase of a 2020 Prius!

Helping You Navigate Safely

The road is full of unpredictability, but with help from one of these new Toyota hybrids, you can travel with confidence. A Pre-Collision System with Pedestrian Detection keeps you alert while the Full-Speed Range Dynamic Radar Cruise Control maintains the safe following distance you have set from the car in front of you. Automatic High Beams help you continue your adventures long into the night while Lane Departure Alert with Steering Assist ensure you and your Prius are safely within your designated area.

Interested in the Toyota Prius but aren't sure if buying or leasing is right for you? Each has its benefits. We've put some helpful information right here on our interactive Bergeron Toyota website, so feel free to learn more so that you can make an informed decision as to what will suit your needs.

Effortlessly Adaptable

The 2020 Toyota Prius is quite the complement to your Upper Peninsula Michigan lifestyle, what with the instant adaptability it boasts. The available electronic all-wheel-drive helps you stand up to demanding terrain while the optional accessory cargo cross bars ensure you can bring along all road trip amenities. Don't hold back when it comes to that shopping spree, as the Prius offers 27.4 cubic feet of cargo capacity - 65.5 cubic feet with the seats down!

While this vehicle works hard to keep your adventures enjoyable, ToyotaCare is working to protect your Prius. This maintenance and roadside assistance plan comes complimentary with your new 2020 Prius purchase. What's not to love about this eco-friendly vehicle?

Shop Our Selections Now!

Thanks to our user-friendly website, our Norway, MI, neighbors can easily get their Prius search started right at this instant. Browse our selections online and contact us when you're ready for an unforgettable behind-the-wheel experience!

Available Trims:


  • L

    2020 Toyota Prius L eco

    Starting MSRP*: $23,770*

    • Engine: 1.8-Liter, 4-cylinder Aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i), EV85/ECO/POWER Modes; 96 hp @ 5200 rpm (71 kW @ 5200 rpm) 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm)
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: Hybrid system net power: 121 hp (90kW)
    • Fuel Economy: 58/53/56 MPG City/Highway/Combined EPA Estimated. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2020 TOYOTA PRIUS L eco KEY FEATURES

      • Interior Features: Smart-flow climate control system with pollen filtration, 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and ECO Score, ECO Savings Record, Drive Monitor, ECO Wallet, ECO Diary, climate control, driver support systems and audio system content, Fabric-trimmed front seats; 6-way adjustable driver's seat; 4-way adjustable front passenger seat, 60/40 split fold-down rear seats with center armrest, Full-Speed Range Dynamic Radar Cruise Control (DRCC), Tilt/telescopic steering wheel with audio, Multi-Information Display (MID) and Bluetooth® hands-free phone controls, Digital instrumentation with speedometer, fuel gauge, odometer, current and average fuel economy, distance to empty, shift-position indicator and EV85/ECO/POWER Mode indicators, Upper door trim with chrome accent, soft-touch door armrest area with chrome accent interior door handles, Smart Key System on driver's door with Push Button Start, Power windows with auto up/down, Power door locks, Matte-black center console with armrest and storage compartment, One front 12V auxiliary power outlet, Extendable dual sun visors with illuminated vanity mirrors, Rear dome light and cargo area light, and Two front and two rear cup holders; two front and two rear bottle holders.

      • Exterior Features: Bi-LED projector low- and high-beam headlights with auto-off feature, LED Daytime Running Lights (DRL) with on/off feature, LED taillights and stop lights, LED clearance lights, Active grille shutter, Color-keyed outside door handles, Heated power outside mirrors with folding feature, 15-in. 5-spoke alloy wheels with full wheel covers and P195/65R15 tires, Washer-linked variable intermittent windshield wipers, and Color-keyed roof-mounted shark-fin antenna.
  • LE

    2020 Toyota Prius LE

    Starting MSRP*: $24,980*

    • Engine: 1.8-Liter, 4-cylinder Aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i), EV85/ECO/POWER Modes;
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 96 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm) Hybrid system net power: 121 hp (90kW)
    • Fuel Economy: 54/50/52 MPG City/Highway/Combined EPA Estimated. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2020 PRIUS LE KEY FEATURES

      • Interior Features: Smart-flow climate control system with pollen filtration, Smart-flow climate control system with pollen filtration 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and ECO Score, ECO Savings Record, Drive Monitor, ECO Wallet, ECO Diary, climate control, driver support systems and audio system content, Fabric-trimmed front seats with extended seatback pockets; 6-way adjustable driver's seat; 4-way adjustable front passenger seat, 60/40 split fold-down rear seats with center armrest, Full-Speed Range Dynamic Radar Cruise Control (DRCC), Tilt/telescopic steering wheel with audio, Multi-Information Display (MID) and Bluetooth® hands-free phone controls, Digital instrumentation with speedometer, fuel gauge, odometer, current and average fuel economy, distance to empty, shift-position indicator and EV/ECO/POWER Mode indicators, Upper door trim with chrome accent, soft-touch door armrest area with chrome accent interior door handles, Smart Key System on driver's door with Push Button Start, Power windows with auto up/down, Power door locks, Matte-black center console with armrest and storage compartment, Cargo area tonneau cover, One front 12V auxiliary power outlet, Extendable dual sun visors with illuminated vanity mirrors, Rear dome light and cargo area light, Two front and two rear cup holders; two front and two rear bottle holders.

      • Exterior Features: Bi-LED projector low- and high-beam headlights with auto-off feature, LED Daytime Running Lights (DRL) with on/off feature, LED taillights and stop lights, LED clearance lights, Active grille shutter, Color-keyed outside door handles, Heated power outside mirrors with folding feature, 15-in. 5-spoke alloy wheels with full wheel covers and P195/65R15 tires, Washer-linked variable intermittent windshield wipers, Intermittent rear window wiper, Color-keyed roof-mounted shark-fin antenna
  • XLE

    2020 Toyota Prius XLE

    Starting MSRP*: $27,820*

    • Engine: 1.8-Liter, 4-cylinder Aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i), EV85/ECO/POWER Modes;
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 96 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm) Hybrid system net power: 121 hp (90kW)
    • Fuel Economy: 54/50/52 MPG City/Highway/Combined EPA Estimated. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2020 PRIUS XLE KEY FEATURES

      • Interior Features: Smart-flow climate control system with pollen filtration, 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and ECO Score, ECO Savings Record, Drive Monitor, ECO Wallet, ECO Diary, climate control, driver support systems and audio system content, SofTex®-trimmed41 heated front seats with extended seatback pockets; 8-way power-adjustable driver's seat with power lumbar support; 4-way adjustable front passenger seat, 60/40 split fold-down rear seats with center armrest, Full-Speed Range Dynamic Radar Cruise Control (DRCC), SofTex®-trimmed heated tilt/telescopic steering wheel with audio, Multi-Information Display (MID) and Bluetooth® hands-free phone controls, Digital instrumentation with speedometer, fuel gauge, odometer, current and average fuel economy, distance to empty, shift-position indicator and EV/ECO/POWER Mode indicators, Soft-touch upper door trim with chrome accent, SofTex®-trimmed door armrest area with chrome accent interior door handles, Smart Key System on three doors with Push Button Start and remote illuminated entry, Power windows with auto up/down, Power door locks, Auto-dimming rearview mirror with HomeLink, Semi-gloss black center console with armrest and storage compartment, Cargo area tonneau cover, One front 12V auxiliary power outlet, Qi-compatible wireless smartphone charging with charge indicator light, Extendable dual sun visors with illuminated vanity mirrors, Rear dome light and cargo area light, Two front and two rear cup holders; two front and two rear bottle holders

      • Exterior Features: Bi-LED projector low- and high-beam headlights with auto on/off feature, LED Daytime Running Lights (DRL) with on/off feature, LED taillights and stop lights, LED clearance lights, Active grille shutter, Color-keyed outside door handles, Heated power outside mirrors with folding feature, Power tilt/slide moonroof with sliding sunshade (Available as part of an option package), 17-in. 5-spoke alloy wheels with titanium-finished wheel inserts and P215/45R17 tires, 15-in. alloy wheels with P195/65R15 tires (Available as part of an option package), Rain-sensing variable intermittent windshield wipers, Intermittent rear window wiper, Color-keyed roof-mounted shark-fin antenna


  • Limited

    2020 Toyota Prius Limited

    Starting MSRP*: $32,200*

    • Engine: 1.8-Liter, 4-cylinder Aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i), EV85/ECO/POWER Modes;
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 96 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm) Hybrid system net power: 121 hp (90kW)
    • Fuel Economy: 54/50/52 MPG City/Highway/Combined EPA Estimated. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2020 TOYOTA PRIUS Limited KEY FEATURES

      • Interior Features: Smart-flow climate control system with pollen filtration, 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and ECO Score, ECO Savings Record, Drive Monitor, ECO Wallet, ECO Diary, climate control, driver support systems and audio system content, SofTex®-trimmed heated front seats with extended seatback pockets; 8-way power-adjustable driver's seat with power lumbar support; 4-way adjustable front passenger seat, 60/40 split fold-down rear seats with center armrest, Full-Speed Range Dynamic Radar Cruise Control (DRCC), SofTex®-trimmed heated tilt/telescopic steering wheel with audio, Multi-Information Display (MID) and Bluetooth® hands-free phone controls, Digital instrumentation with speedometer, fuel gauge, odometer, current and average fuel economy, distance to empty, shift-position indicator and EV/ECO/POWER Mode indicators, Soft-touch upper door trim with chrome accent, SofTex®-trimmed door armrest area with chrome accent interior door handles, Smart Key System55 on three doors with Push Button Start and remote illuminated entry, Power windows with auto up/down, Power door locks, Auto-dimming rearview mirror with HomeLink, Semi-gloss black center console with armrest and storage compartment, Cargo area tonneau cover, One front 12V auxiliary power outlet, Qi-compatible wireless smartphone charging with charge indicator light, Extendable dual sun visors with illuminated vanity mirrors, Rear dome light and cargo area light, Two front and two rear cup holders; two front and two rear bottle holders.

      • Exterior Features: Bi-LED projector low- and high-beam headlights with auto on/off feature, LED Daytime Running Lights (DRL) with on/off feature, Adaptive Front-Lighting System (AFS) with auto-leveling headlights, LED taillights and stop lights, LED clearance lights, Active grille shutter, Color-keyed outside door handles, Heated power outside mirrors with folding feature, Power tilt/slide moonroof with sliding sunshade (Available as part of an option package), 17-in. 5-spoke alloy wheels with titanium-finished wheel inserts and P215/45R17 tires, 15-in. alloy wheels with P195/65R15 tires, (Available as part of an option package), Rain-sensing variable intermittent windshield wipers, Intermittent rear window wiper, Color-keyed roof-mounted shark-fin antenna.
  • LE AWD-e

    2020 Toyota Prius LE AWD-e

    Starting MSRP*: $26,380*

    • Engine: 1.8-Liter, 4-cylinder Aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i), EV85/ECO/POWER Modes;
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 96 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm) Hybrid system net power: 121 hp (90kW)
    • Fuel Economy: 54/50/52 MPG City/Highway/Combined EPA Estimated. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2020 PRIUS LE AWD-e KEY FEATURES

      • Interior Features: Smart-flow climate control system with pollen filtration, 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and ECO Score, ECO Savings Record, Drive Monitor, ECO Wallet, ECO Diary, climate control, driver support systems and audio system content, Fabric-trimmed front seats with extended seatback pockets; 6-way adjustable driver's seat; 4-way adjustable front passenger seat, 60/40 split fold-down rear seats with center armrest, Full-Speed Range Dynamic Radar Cruise Control (DRCC), Tilt/telescopic steering wheel with audio, Multi-Information Display (MID) and Bluetooth® hands-free phone controls, Digital instrumentation with speedometer, fuel gauge, odometer, current and average fuel economy, distance to empty, shift-position indicator and EV/ECO/POWER Mode indicators, Upper door trim with chrome accent, soft-touch door armrest area with chrome accent interior door handles, Smart Key System on driver's door with Push Button Start, Power windows with auto up/down, Power door locks, Matte-black center console with armrest and storage compartment, Cargo area tonneau cover, One front 12V auxiliary power outlet, Extendable dual sun visors with illuminated vanity mirrors, Rear dome light and cargo area light, Two front and two rear cup holders; two front and two rear bottle holders.

      • Exterior Features:Bi-LED projector low- and high-beam headlights with auto-off feature, LED Daytime Running Lights (DRL) with on/off feature, LED taillights and stop lights, LED clearance lights, Active grille shutter, Color-keyed outside door handles, Heated power outside mirrors with folding feature, 15-in. 5-spoke alloy wheels with full wheel covers and P195/65R15 tires, Washer-linked variable intermittent windshield wipers, Intermittent rear window wiper, Color-keyed roof-mounted shark-fin antenna.
  • XLE AWD-e

    2020 Toyota Prius XLE AWD-e

    Starting MSRP*: $28,820*

    • Engine: 1.8-Liter, 4-cylinder Aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i), EV85/ECO/POWER Modes;
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 96 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm) Hybrid system net power: 121 hp (90kW)
    • Fuel Economy: 54/50/52 MPG City/Highway/Combined EPA Estimated. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2020 PRIUS XLE AWD-e KEY FEATURES

      • Interior Features: Smart-flow climate control system with pollen filtration, 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and ECO Score, ECO Savings Record, Drive Monitor, ECO Wallet, ECO Diary, climate control, driver support systems and audio system content, SofTex®-trimmed heated front seats with extended seatback pockets; 8-way power-adjustable driver's seat with power lumbar support; 4-way adjustable front passenger seat, 60/40 split fold-down rear seats with center armrest, Full-Speed Range Dynamic Radar Cruise Control (DRCC), SofTex®-trimmed41 heated tilt/telescopic steering wheel with audio, Multi-Information Display (MID) and Bluetooth® hands-free phone controls, Digital instrumentation with speedometer, fuel gauge, odometer, current and average fuel economy, distance to empty, shift-position indicator and EV85/ECO/POWER Mode indicators, Soft-touch upper door trim with chrome accent, SofTex®-trimmed door armrest area with chrome accent interior door handles, Smart Key System on three doors with Push Button Start and remote illuminated entry, Power windows with auto up/down, Power door locks, Auto-dimming rearview mirror with HomeLink, Semi-gloss black center console with armrest and storage compartment, Cargo area tonneau cover, One front 12V auxiliary power outlet, Qi-compatible wireless smartphone charging68 with charge indicator light, Extendable dual sun visors with illuminated vanity mirrors, Rear dome light and cargo area light, Two front and two rear cup holders; two front and two rear bottle holders

      • Exterior Features: Bi-LED projector low- and high-beam headlights with auto on/off feature, LED Daytime Running Lights (DRL) with on/off feature, Adaptive Front-Lighting System (AFS) with auto-leveling headlights(Available as part of an option package), LED taillights and stop lights, LED clearance lights, Active grille shutter, Color-keyed outside door handles, Heated power outside mirrors with folding feature, Power tilt/slide moonroof with sliding sunshade (Available as part of an option package), 17-in. 5-spoke alloy wheels with titanium-finished wheel inserts and P215/45R17 tires, 15-in. alloy wheels with P195/65R15 tires (Available as part of an option package), Rain-sensing variable intermittent windshield wipers, Intermittent rear window wiper, Color-keyed roof-mounted shark-fin antenna
*MSRP excludes the Delivery, Processing, and Handling Fee of $1045 for Cars (Yaris, Yaris iA, Yaris Liftback, 86, Corolla, Corolla iM, Corolla HB, Camry, Camry HV, Prius LB, Prius c, Prius Prime, Avalon HV), $1,245 for Small/Medium Trucks, SUVs and Van (C-HR, RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1,595 for Large SUVs (Sequoia, Land Cruiser), and $1,595 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.
Offer Expires 02-05-2050.
Dealer Information
Bergeron Toyota 1600 North Stephenson Ave Iron Mountain, MI 49801 Get Directions
Monday:
9:00 AM - 6:00 PM
Tuesday:
9:00 AM - 6:00 PM
Wednesday:
9:00 AM - 6:00 PM
Thursday:
9:00 AM - 6:00 PM
Friday:
9:00 AM - 6:00 PM
Saturday:
9:00 AM - 2:00 PM
Sunday:
CLOSED
Monday:
9:00 AM - 5:00 PM
Tuesday:
9:00 AM - 5:00 PM
Wednesday:
9:00 AM - 5:00 PM
Thursday:
9:00 AM - 5:00 PM
Friday:
9:00 AM - 5:00 PM
Saturday:
CLOSED
Sunday:
CLOSED
Monday:
9:00 AM - 5:00 PM
Tuesday:
9:00 AM - 5:00 PM
Wednesday:
9:00 AM - 5:00 PM
Thursday:
9:00 AM - 5:00 PM
Friday:
9:00 AM - 5:00 PM
Saturday:
CLOSED
Sunday:
CLOSED
Phone:
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