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1600 North Stephenson Ave Iron Mountain , MI 49801 (906) 774-2189
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1600 North Stephenson Ave, Iron Mountain, MI 49801
2024 Toyota Prius

New 2024 Toyota Prius in Iron Mountain, MI

  • 2.0L 4-Cylinder Hybrid Engine
  • Horsepower: 194 FWD, 196 AWD
  • Standard Front-Wheel Drive, Available All-Wheel Drive
  • Toyota Safety Sense™

Cutting-Edge Technology Interior Highlights Of The 2024 Toyota Prius Include:

  • Wireless Apple CarPlay® compatibility
  • Wireless Android Auto™ compatibility
  • Avaliable 8-speaker JBL® Premium Audio including amplifier

Available Trims:


  • LE

    2024 Toyota Prius LE

    Starting MSRP*: $27,650*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i)
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm and 139 lb.-ft. @ 4400-5200 rpm
    • Fuel Economy: 57/56/57 2024 EPA-estimated mileage. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2024 Prius LE Key Features

      • Interior Features: Rear dome light and cargo area light, Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages, Extendable dual sun visors with illuminated vanity mirrors, SofTex®-trimmed * tilt/telescopic steering wheel with audio, Multi-Information Display and Bluetooth® * hands-free phone controls, Center console with armrest and storage compartment, Cargo area tonneau cover, Two front cup holders; two front and two rear bottle holders, Fabric-trimmed front seats; 6-way adjustable driver's seat; 6-way adjustable front passenger seat, 60/40 split fold-down rear seats, Six USB-C charge ports * — two front/two center console/two rear, Smart Key System on driver door with Push Button Start, remote keyless entry system with lock, unlock and panic functions, Power windows with auto up/down, Single zone climate control system with pollen filtration

      • Exterior Features: LED Daytime Running Lights (DRL) with on/off feature, Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto off, Heated power outside mirrors with folding feature, Active grille shutter, Washer-linked variable intermittent windshield wipers, Roof-mounted shark-fin antenna, LED taillights and stop lights, Color-keyed outside door handles, 17-in. alloy wheels with wheel covers and 195/60R17 tires
  • XLE

    2024 Toyota Prius XLE

    Starting MSRP*: $31,095*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i)
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm and 139 lb.-ft. @ 4400-5200 rpm
    • Fuel Economy: 52/52/52 2024 EPA-estimated mileage. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2024 Prius XLE Key Features

      • Interior Features: Illumination Notification, Rear dome light and cargo area light, Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages, Extendable dual sun visors with illuminated vanity mirrors, SofTex®-trimmed * heated tilt/telescopic steering wheel with audio, Multi-Information Display and Bluetooth® * hands-free phone controls, Auto-dimming rearview mirror with HomeLink® *, Center console with armrest and storage compartment, Cargo area tonneau cover, Two front and two rear cup holders; two front and two rear bottle holders, Heated front seats, SofTex®-trimmed * front seats with seatback pockets; 8-way power-adjustable driver's seat including power lumbar support; 6-way adjustable front passenger seat, 60/40 split fold-down rear seats with center armrest, Six USB-C charge ports * — two front/two center console/two rear, Smart Key System on front doors and trunk with Push Button Start, remote keyless entry system with lock, unlock and panic functions, Qi-compatible wireless smartphone charging * with charge indicator light, Power windows with auto up/down, Single zone climate control system with pollen filtration

      • Exterior Features: LED Daytime Running Lights (DRL) with on/off feature, Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto on/off, Heated power outside mirrors with folding feature, Active grille shutter, Rain-sensing variable intermittent windshield wipers, Roof-mounted shark-fin antenna, LED taillights and stop lights, Color-keyed outside door handles, 19-in. alloy wheels and 195/50R19 tires
  • Limited

    2024 Toyota Prius Limited

    Starting MSRP*: $34,665*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i)
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm and 139 lb.-ft. @ 4400-5200 rpm
    • Fuel Economy: 52/52/52 2024 EPA-estimated mileage. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2024 Prius Limited Key Features

      • Interior Features: Illumination Notification, Rear dome light and cargo area light, Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages, Extendable dual sun visors with illuminated vanity mirrors, SofTex®-trimmed * heated tilt/telescopic steering wheel with audio, Multi-Information Display and Bluetooth® * hands-free phone controls, Auto-dimming rearview mirror with HomeLink® *, Center console with armrest and storage compartment, Cargo area tonneau cover, Two front and two rear cup holders; two front and two rear bottle holders, Driver's seat with memory function with two settings, Heated and ventilated front seats, SofTex®-trimmed * front seats with seatback pockets; 8-way power-adjustable driver's seat including power lumbar support; 6-way adjustable front passenger seat, 60/40 split fold-down rear seats with center armrest, Six USB-C charge ports * — two front/two center console/two rear, Digital Key * capability — Digital Key enables smartphone to be used instead of a physical key. (Remote Connect * subscription required.), Smart Key System on front doors and trunk with Push Button Start, remote keyless entry system with lock, unlock and panic functions, Qi-compatible wireless smartphone charging * with charge indicator light, Power liftback, Power windows with auto up/down, Single zone climate control system with pollen filtration

      • Exterior Features: LED Daytime Running Lights (DRL) with on/off feature, Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto on/off, Heated power outside mirrors with folding feature, Active grille shutter, Rain-sensing variable intermittent windshield wipers, Roof-mounted shark-fin antenna, LED taillights and stop lights, Color-keyed outside door handles, 19-in. alloy wheels and 195/50R19 tires, Fixed glass roof
  • LE(AWD)

    2024 Toyota Prius LE

    Starting MSRP*: $29,050*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i)
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm and 139 lb.-ft. @ 4400-5200 rpm
    • Fuel Economy: 53/54/54 2024 EPA-estimated mileage. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2024 Prius LE Key Features

      • Interior Features: Rear dome light and cargo area light, Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages, Extendable dual sun visors with illuminated vanity mirrors, SofTex®-trimmed * tilt/telescopic steering wheel with audio, Multi-Information Display and Bluetooth® * hands-free phone controls, Center console with armrest and storage compartment, Cargo area tonneau cover, Two front cup holders; two front and two rear bottle holders, Fabric-trimmed front seats; 6-way adjustable driver's seat; 6-way adjustable front passenger seat, 60/40 split fold-down rear seats, Six USB-C charge ports * — two front/two center console/two rear, Smart Key System on driver door with Push Button Start, remote keyless entry system with lock, unlock and panic functions, Power windows with auto up/down, Single zone climate control system with pollen filtration

      • Exterior Features: LED Daytime Running Lights (DRL) with on/off feature, Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto off, Heated power outside mirrors with folding feature, Active grille shutter, Washer-linked variable intermittent windshield wipers, Roof-mounted shark-fin antenna, LED taillights and stop lights, Color-keyed outside door handles, 17-in. alloy wheels with wheel covers and 195/60R17 tires
  • XLE(AWD)

    2024 Toyota Prius XLE

    Starting MSRP*: $32,495*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i)
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm and 139 lb.-ft. @ 4400-5200 rpm
    • Fuel Economy: 49/50/49 2024 EPA-estimated mileage. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2024 Prius XLE Key Features

      • Interior Features: Illumination Notification, Rear dome light and cargo area light, Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages, Extendable dual sun visors with illuminated vanity mirrors, SofTex®-trimmed * heated tilt/telescopic steering wheel with audio, Multi-Information Display and Bluetooth® * hands-free phone controls, Auto-dimming rearview mirror with HomeLink® *, Center console with armrest and storage compartment, Cargo area tonneau cover, Two front and two rear cup holders; two front and two rear bottle holders, Heated front seats, SofTex®-trimmed * front seats with seatback pockets; 8-way power-adjustable driver's seat including power lumbar support; 6-way adjustable front passenger seat, 60/40 split fold-down rear seats with center armrest, Six USB-C charge ports * — two front/two center console/two rear, Smart Key System on front doors and trunk with Push Button Start, remote keyless entry system with lock, unlock and panic functions, Qi-compatible wireless smartphone charging * with charge indicator light, Power windows with auto up/down, Single zone climate control system with pollen filtration

      • Exterior Features: LED Daytime Running Lights (DRL) with on/off feature, Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto on/off, Heated power outside mirrors with folding feature, Active grille shutter, Rain-sensing variable intermittent windshield wipers, Roof-mounted shark-fin antenna, LED taillights and stop lights, Color-keyed outside door handles, 19-in. alloy wheels and 195/50R19 tires
  • Limited(AWD)

    2024 Toyota Prius Limited

    Starting MSRP*: $36,065*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i)
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm and 139 lb.-ft. @ 4400-5200 rpm
    • Fuel Economy: 49/50/49 2024 EPA-estimated mileage. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2024 Prius Limited Key Features

      • Interior Features: Illumination Notification, Rear dome light and cargo area light, Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages, Extendable dual sun visors with illuminated vanity mirrors, SofTex®-trimmed * heated tilt/telescopic steering wheel with audio, Multi-Information Display and Bluetooth® * hands-free phone controls, Auto-dimming rearview mirror with HomeLink® *, Center console with armrest and storage compartment, Cargo area tonneau cover, Two front and two rear cup holders; two front and two rear bottle holders, Driver's seat with memory function with two settings, Heated and ventilated front seats, SofTex®-trimmed * front seats with seatback pockets; 8-way power-adjustable driver's seat including power lumbar support; 6-way adjustable front passenger seat, 60/40 split fold-down rear seats with center armrest, Six USB-C charge ports * — two front/two center console/two rear, Digital Key * capability — Digital Key enables smartphone to be used instead of a physical key. (Remote Connect * subscription required.), Smart Key System on front doors and trunk with Push Button Start, remote keyless entry system with lock, unlock and panic functions, Qi-compatible wireless smartphone charging * with charge indicator light, Power liftback, Power windows with auto up/down, Single zone climate control system with pollen filtration

      • Exterior Features: LED Daytime Running Lights (DRL) with on/off feature, Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto on/off, Heated power outside mirrors with folding feature, Active grille shutter, Rain-sensing variable intermittent windshield wipers, Roof-mounted shark-fin antenna, LED taillights and stop lights, Color-keyed outside door handles, 19-in. alloy wheels and 195/50R19 tires, Fixed glass roof
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